Trade Marketing Planning

Trade Marketing Planning- In trade marketing, most successful marketing specialists know that the first rule is finding out what your retailer needs in order to better sell to their customers. In other words, what types of products do their customers want, and what are the main benefits their customers looking for? Gazelle solutions/knowledge is the key to building a strategic partnership with the retailer, where sales are then optimized so both you and your clients are profitable.

Trade planning and optimization- Control spending, exceed sales targets, and maximize promotion return on investment (ROI) with analytics and enterprise collaboration.
• Close the loop of trade promotion management by tracking and resolving deductions and other settlements
• Use advanced data mining technology to understand the best promotion tactics
• Use retailer point-of-sale and syndicated data to measure, predict, and optimize promotion lift
• Understand all components of promotions including cannibalization and stockpiling
• Maximize promotion ROI

System Functions:
• Incorporate promotion planning in your sales and operations planning
• Collaboratively manage your account planning and review and modify promotional plan on the go
• Simulate different scenarios and use optimization technology to determine which marketing tactics will yield maximum return on investment
• Close the loop of trade promotion management by tracking and resolving deductions and other settlement methods common in the   consumer goods industry
• Use retailer point-of-sale and syndicated data to measure, predict, and optimize promotion lift, taking into account effects such as   cannibalization and consumer stockpiling
• Provides promotion pre-post profitability analysis and scenario planning
• Enables integrated deduction and settlement management
• Allows for funds accrual and automatic matching of claims and deductions
• Integrates category management, promotion management, and retail execution
• Unifies reporting for BI, analytics, simulation, and optimization
• Complex volume pricing capabilities
• Multiple organization access control for claims and deductions
• Enhanced vendor rebate flows
• Budget by product, brand, customer, geography, territory, category

Benefits:
• Increase trade spend efficiency
• Reduce time spent managing trade promotions
• Reduce effort managing trade promotions
• Improve promotion post-event analysis
• Increase trade spend liability forecasting accuracy
• Increase sales and demand plan forecasting accuracy
• Increase promotion compliance at retail
• Improve trade collaboration
• Closed loop trade promotions solution
• Plan and analyze promotions effectively
• Control promotional expenses and liability
• Extensive ERP and CRM Integration
• Management of complex customer relationships
• Reduce days outstanding for deductions
• Reduce claim costs
• Effectively manage, process and analyze point of sales data

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