Rising food prices?? Let information technology  tame the devil!!

 

The state of India’s food security is worsening by the year. The cost of food items is increasing rapidly, making them unaffordable to a majority of the people. Added to these woes is the short supply of agro food commodities and edible oils, which forces the Central government to import them. Recently, there was hue and cry over Onion prices (sold for 60-80 per Kg) and also not forget the sugar and milk crisis in year 2008. To put all this in numbers, an analysis done by IMF and Agriculture Production Statistics Deptt is presented below:

Graph explains that there is a rise of 32% in food basket price from Jan,2010 to Jan,2011.

There must be something amiss in a country that is the world's second largest producer of food, behind Brazil, but has the largest number of people ravaged by hunger and starvation. India's failure in agriculture is coming under increased scrutiny as soaring food inflation of 18.32 per cent ravages the common man and cripples household incomes. The spiraling food bills have been driven by a 58.58 per cent rise. This is an alarming development, considering that the wholesale price index of food grains had shown only single digit growth, largely below 5 per cent, throughout the last 13 years. Even the devastating famine of 2002-03, when food grain production plummeted to 174.2 million tonnes from 212 million the year before, had not hurt the consumer as much.  

India is also the world's largest producer of cashew nuts, coconuts, tea, ginger, turmeric and black pepper, the second largest producer of wheat, rice, sugar, groundnut and inland fish, and the third largest producer of tobacco. It also has the largest cattle population, of 281 million, and accounts for a tenth of the world fruit production, while being the foremost producer of banana and sapota.

The situation is thus a paradox of plenty across a landscape of debasing malnutrition. What is worrisome is that increasing yields over the past many years, barring sporadic declines, are not rendering food progressively affordable. In 2008-09, food production scaled a record 234.47 million tonnes on the crest of a cycle of good monsoons between 2005-06 and 2008-09. While drought diminished production to 218.19 million tones in 2009-10, it was still enough to swell buffer stocks. Prices, however, flared by 19 per cent earlier last year.

Globally food prices have been rising since 2005 and many of the factors contributing internationally seem to be contributing equally to the domestic markets. No single factor seems to be sole-contributor to the current crisis. Some of the factors believed to have caused the present turmoil are highlighted further:

 

 

Going further, we would discuss the solutions for the first two factors. Not that other factors are not significant, but they largely depend on government action and policies.

 

Increase in wastage due to in-efficient storage and distribution system

 

India loses close to Rs 60,000 crore worth of agricultural food items due to lack of post harvesting infrastructure such as cold chains, transportation, and storage facilities. The inadequate storage facilities are resulting in rotting of tons of food grains and rendering it unfit for human consump­tion as well as for animals. India lost about two lakh metric tons of wheat and rice in April and May alone. The Food Corporation of India lacks adequate storage capacities in many states. All this despite of the fact that India ranks second worldwide in farm output and the agriculture and allied sectors like forestry and logging.

Some of the key constraints identified by the food processing industry include poor infrastructure in terms of cold storage and warehousing; inadequate quality control and testing infrastructure; inefficient supply chain and involvement of middlemen; high trans­portation and inventory carrying cost; and high packaging cost.

The broad questions to discuss include innova­tions that are needed to promote agriculture; the methods for advanced storage and distribution of food grains; use of technology for collection of data and prediction ahead of time, besides other things.

The key solution to this problem is to deploy planned and efficient supply chain management that will minimize wast­age and meet demands effectively. IT solutions in the area of supply chain management, demand planning, and business intelligence implemented at the national level are the key tech­nologies that will help in resolving the problem.

We have already highlighted the fact that one of the most painful reasons for wastage in storage and distribution is lack of adequate storage facilities. Having said that, setting up a storage facility needs large amount of investment and manpower resources. Hence, decision of where to setup a facility should be well studied and analyzed. As, a step wrong in this would further lead to increase in distribution cost and wastage. Today, we have IT enabled solutions which help the business in determining the optimized location of a storage facility based on demand, cost of setup, distance, etc. Not only these solutions help in determining the potential location, but also they help in designing the optimized sourcing strategies for fulfilling the demand from a particular location. These solutions have useful reports which help a planner to take appropriate action on a business event.

We have been involved in designing such solutions for various clients. Canadian Wheat Board, a public sector company of Canada is into business of procuring wheat from farmers and distributing wheat through different distribution channels. They implemented an IT solution which helped in designing the sourcing strategy as per the regional demand. Solution helped them in determining the optimized route for sourcing the goods. It helped them in reducing their distribution cost and also wastage of wheat. This solution also helped the company in determining the potential location for opening up new storage facility (based on the demand), and also analyzing if any storage facility is under utilized.

Another, such IT solution was implemented for a global coffee retail chain. It helped the company in reducing their wastage using the demand and shelf life of goods. Business users claim a reduction in wastage by as much as 10%.

Food Corporation of India or other retail players should implement such IT solutions to make their supply chain more efficient and responsive to market demand. Not only it would help them in reducing their operational costs, but also it would result in increased availability of goods. Benefits should be passed onto final consumer as low cost of food items.    

     

Farm production not linked to market demand

Small-scale farmers in many countries have inadequate access to markets. Their lack of access to information and market data leads to inefficiencies, both on the farm and in the marketplace. The result is large differences in what is produced and what is demanded by consumers. This, in turn, results in shortages or surpluses of produce on the market, creating instability in the prices of agricultural goods and consequently farmers’ incomes.

Farmers need to know what the market demands in order to determine what, when and how much to produce. They need access to information about prices, trends in the market, and quality standards in order to capitalize on market opportunities, increase incomes and enhance food security. It is imperative that we integrate the production of agricultural commodities with marketing if the farming community is to get the best from its efforts, achieve the maximum use of scarce resources, and realize sustainable livelihoods.

The author and his colleagues have provided technology based solutions to some of the largest grain handling and distribution companies in the world. They have seen the concept of demand driven food production working and want to share the same solution for their country.

IT enabled solutions can help organizations in accurately forecasting the market demand for various food items and cereals. This information should be shared with farmers so that they can accordingly plan for their produce. We understand that it would be practically not feasible for organizations to interact with each and every farmer. In order to tackle this, farmers should be grouped together in clusters (based on factors like geography) and organization should interact with these clusters of farmers. This would help the farmer in diversifying their crop base and hence utilizing their field potential to an optimum level. It would also help in help in controlling wastage and hence would lower the price of commodities. A web portal should be made on which forecast demand and producer information should be shared. Forecast demand would help the farmers and produce information would help the companies in designing their sourcing strategies well in advance.

Canadian wheat board handles 25MT of wheat annually. It procures the wheat from clusters and then transports its all over the world.

The organization that is akin to our own FCI, uses sophisticated forecasting software to forecast the output of wheat. Based on this forecast, it enters into forward contracts with the farmers and the farmers know before hand what is the demand they have to sow for. This prevents over cropping of farmland. The farmer can then use the unsown land as fallow, or can grow other cash or seasonal crop.

The author would like to add another variable of forecasting the consumer demand using forecasting tools. For example, if the government is able to forecast at the local level the demand for a certain grain, it can do two things: try to procure, store and distribute that grain locally as much as possible, thereby reducing transportation cost, loss during transportation as well as shelf life, and secondly it can communicate that local demand to the local farmers through a cluster.

The objective of forecasting the demand, forecasting the possible harvest and then working with the farmer to avoid over cropping or under cropping will all lead to reducing shortfall of grain output as well as over production leading to a glut.

While output shortfall will lead to inflation, over production will lead to surplus being stored for years and ultimately rotting. And the land could have been used for another crop, that purpose is also defeated.

In India, the ITC uses the concept of e-chaupal very effectively to communicate with clusters of farmers.

FCI and other retail players in India should implement such IT solutions to make their supply chain more responsive to market demand. Farmers in Caribbean region have reaped the benefits of such solutions. Companies like Canadian Wheat Board issue procurement contracts of wheat for farmers based on the forecasted demand. This helps the farmers of Canada region in planning their crop base effectively and hence utilizing their field capacity in a better way.

To sum up, if both the above discussed solutions are used in integration by different stakeholders in agriculture it would definitely be beneficial for not only organizations, but also the entire nation.

**The author and his colleagues have implemented the above solution of forecasting the harvest and then CWB would use that information for procurement contracts with farmers. For further queries on the solution please contact the undersigned:

 

Mr. Kirit Goyal, Director Gazelle Information Technologies Pvt. Ltd.

Mr. Kanishk Maheshwari, Consultant (Supply Chain Planning) Oracle Solution Services India Pvt Ltd.